Bonjour
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For the attention of Gentlemen
Guillaume Le Bleis, Director of Operations France
Chad Bridwell, Director of U.S. operations
Gentlemen,
We would make contact with you after the announcement of the introduction of the new device sales by subscription.
The numerous reactions to both contributors U.S. that French should not have escaped you.
The surprise is big on both sides and many contributors - and not least-are ready to withdraw their portfolios if no changes are made as soon as possible.
Beyond a lack of clear communication between Fotolia and its contributors, it becomes clear that a certain threshold of tolerance has been exceeded by inadequate price and the lack of flexibility of the device in question.
Inadequate price subscription:
The introduction of the formula and its subscription price within the overall pricing Fotolia is totally inadequate. Indeed, so far, Fotolia has distinguished itself from other microstocks by its ranking formula photographers with the opportunity for each of them to increase their prices at every level so as to have a satisfactory compensation while maintaining a wide range of buyers interested in this mode of operation.
In addition it corresponded perfectly with the vision of the Directorate Fotolia who claimed through Chad Bridwell, U.S. Operations Branch at the establishment of the collection Infinite "... for example, a micro subscription model that pulls down prices to 25 cents an image, decreases the overall business and only provides short term sales benefits. "…
We are disappointed now before such a gap between words and action…
So the introduction of the subscription form in other banks images at rates extremely low, does not generate imbalance as a result of overall pricing is also very low, especially the implementation of such a device Within Fotolia literally breaks the grid tariff applied so far, mainly for your contributors with images exclusively… The fact access to L format for subscription formula can cover a large share of needs buyers.
In other words, there will be virtually no interest to the buyer lambda and whatever its quantitative images need not opt for subscription. In these circumstances, why such a formula should not it interesting that new buyers?
Of course, the most penalized by this device will be those who put images on Fotolia exclusivity while refusing to matters of ethics to see selling their work and see disparage the investment they have made to Fotolia.
The subscription formula is not in itself but to reject other arrangements may be considered taking into account the fee schedule Fotolia, for example:
-- Maintain the current prices with a gesture of 10% or 20% discount based on a monthly or annual subscription
-- Reduction of the maximum size available by subscription
If there is no change as a result of our requests, the risk is great to see a leak of the main contributors generally disappointed by your vision and strategy fluctuating… Thus the medium and long term, the quality of the images may also regress it had progressed quickly.
Lack of flexibility of the device:
The reaction of many of your major contributors U.S. is due mainly to the inability for non-exclusive them out of the formula subscription and are thus "canibalisés" (based on their own terms) by this device.
Other banks offering images also do not subscribe this device to its contributors but leaves them free to choose whether to opt for this formula.
Only with this operational flexibility that Fotolia will be able to meet its contributors.
Non-recovery images exclusivity:
Now, images available for subscription and the collection "Infinite" are highlighted by a symbol and a colour which identify.
No mention or symbol can not differentiate and attract attention to the images exclusivity.
Is not it ironic that the exclusive images are the "poor relation" of Fotolia while they are the ones who make the difference with other banks images?
We therefore urge that there is no difference in treatment at the search engine between different types of images of the bank and a recovery images exclusively on Fotolia.
Impact of the introduction of subscription:
Information given by one of your forum moderators on the U.S. wanted reassuring:
"I just want to re-assure you that after the first day of the Subscription, we have noticed that it represented less than 5% of purchases made. Our current customers have continued to purchase Credits for single downloads.
Although it is too early to give definite results, we can already see a trend which verifies our previous predictions; our subscription plan will attract new buyers. ……. In any case we shall continue to monitor it all very closely and will let you know more at the end of the week "…
We would like all that indeed this new device does that new contributors, however, according to our analysis and as the subscription formula stands at present, it seems highly unlikely and it is becoming urgent to amend a number of elements so as not to see drag buyers in their vast majority to subscription…
__________
Accordingly, we kindly ask you to reconsider the arrangements put in place to match the expectations of your contributors.
To stay within the framework of a constructive exchange, here are the different elements that we offer:
-- Review pricing for the subscription up so that it becomes compatible with the existing fee schedule Fotolia
-- Limiting the size of images available to subscription formats XS, S and M maximum.
-- Provide the opportunity to opt-out option for subscription images non-exclusive
-- Provide the opportunity to opt-out option subscription photo by photo
-- Establish a system of recovering photos placed in exclusivity (search engine, symbol, color….)
Thank you for the attention you give to us wishing to have a clear and precise response to our proposals.